Most of his backlinks are pointing towards his homepage.
Best widgets (homepage) *Has all of his backlinks
– best blue widgets (navigation) *no backlinks (excluding PBN links if any)
– best red widgets (navigation) *nobacklinks (excluding PBN links if any)
He's ranking number one for some high traffic terms with no backlinks to those specific articles. His links however are low quality and I think I found some of his PBN links. Should I follow suit and build links (higher…