Bad idea to use link shortener to include UTM parameters?

Written by  on November 7, 2017 

I run an e-commerce site and will be using influencers to promote my products (YouTube/blogs/Instagram). It's tricky to track how well they deliver though since Analytics only tell me that the traffic is coming from "YouTube". Therefore I want to use UTM parameters but they look ridiculous and end up creating way too long URLs.

So my idea is to build a custom link shortener and deliver URLs such as sto.re/fdk4ks and then prep the longer URL with my UTM parameters. Not an issue for traffic…

Bad idea to use link shortener to include UTM parameters? ^(http://punekar.net/goto/https://www.blackhatworld.com/seo/bad-idea-to-use-link-shortener-to-include-utm-parameters.985738/)

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Bad idea to use link shortener to include UTM parameters?

Written by  on November 7, 2017 

I run an e-commerce site and will be using influencers to promote my products (YouTube/blogs/Instagram). It's tricky to track how well they deliver though since Analytics only tell me that the traffic is coming from "YouTube". Therefore I want to use UTM parameters but they look ridiculous and end up creating way too long URLs.

So my idea is to build a custom link shortener and deliver URLs such as sto.re/fdk4ks and then prep the longer URL with my UTM parameters. Not an issue for traffic…

Bad idea to use link shortener to include UTM parameters? ^(http://punekar.net/goto/https://www.blackhatworld.com/seo/bad-idea-to-use-link-shortener-to-include-utm-parameters.985738/)

Category : Uncategorized

Leave a Reply

Your email address will not be published. Required fields are marked *